Academy Gaming


Academy Gaming


Streamer Tips - September 28, 2023

How Small Twitch Streamers Can Monetize Their Channel

The world of Twitch streaming is vast, with a diverse range of creators, from hobbyists to full-time professionals. For small streamers, the dream of monetizing their channel might seem distant, but with the right strategies, it’s entirely achievable. This guide will explore various avenues small Twitch streamers can pursue to monetize their channels effectively.

The Prestigious Path of Twitch Partnership

  1. Understanding the Criteria:
    • Viewer Engagement: A minimum of 75 concurrent viewers in the past 30 days is essential.
    • Consistency is Key: You should have streamed at least 12 times and for a minimum of 25 hours in the past month.
  2. Beyond the Numbers:
    • Community Engagement: Twitch values genuine interactions. Using bot viewers won’t cut it. They assess the quality of engagement and the vibrancy of your community.
    • Revenue Potential: As a Twitch partner, you can earn 50% of the subscription revenue. This means, on average, you could earn around $250 for every 100 subscribers.
  3. Setting Realistic Goals:
    • Aim for Partnership, but Be Patient: While achieving Twitch Partner status is a commendable goal, it’s essential to be patient. Even if you meet the criteria, approval isn’t guaranteed. Focus on building a genuine community and improving your content.

Alternative Monetization Strategies for Small Streamers

  1. Affiliate Marketing:
    • Promote Products You Love: Collaborate with brands and promote products relevant to your audience. Earn commissions for every sale made through your referral link.
  2. Viewer Donations:
    • Set Up a Donation Button: Platforms like Streamlabs allow you to integrate a donation button. It’s a direct way for viewers to support your content.
  3. Merchandising:
    • Brand Yourself: Create custom merchandise like T-shirts, mugs, or stickers with your channel’s branding. Platforms like Teespring can help you design and sell your merchandise.
  4. Sponsored Streams:
    • Collaborate with Brands: Brands often collaborate with streamers for product promotions. Even as a small streamer, you can pitch to brands that align with your content.
  5. Ad Revenue:
    • Run Ads During Breaks: Twitch’s Affiliate Program allows streamers to earn from ad revenue. Strategically run ads during breaks to maximize earnings without disrupting the viewer experience.


Monetizing a Twitch channel isn’t solely reserved for the platform’s giants. Small streamers, armed with passion and the right strategies, can effectively generate revenue from their content. Whether you’re streaming for fun or aiming to make it a full-time career, monetizing can help you reinvest in your channel, enhance the viewer experience, and reward you for your hard work.

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