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Streamer Branding Psychology: TimTheTatman

Timothy “TimTheTatman” Betar is among the most popular streamers today, with over 11.5 million subs on Twitch and YouTube. His popularity is mainly due to his gameplay on Fortnite and Warzone, with his streams being described as casual yet still having somewhat of a serious tone. His start with streaming came in 2012, and it’s been his full-time career ever since. We’ll be breaking down the factors that helped him amass his following in Streamer Branding Psychology of TimTheTatman.

Platforms: Tim is a classic example of a streamer who understands the importance of capitalizing on organic growth. His early growth on Twitch was largely thanks to streaming popular titles like Counter-Strike: Global Offensive, more commonly known as CSGO. Even in 2022, CSGO remains one of the top categories on Twitch which shows how much he could leverage the lack of content back then.

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